Isrid and Pauw has been a long time love story. Isrid has a special eye for talent that fits this brand and is always selecting and introducing talent to the management to build and grow their teams in all boutiques in the Netherlands.

Anno 2020, Pauw is exclusively represented by 28 self-owned stores in The Netherlands.

Pauw Amsterdam is worn by Michelle Obama and in The Netherlands by Carice van Houten and the Dutch Royal Family. In 2002, Pauw dressed the bridesmaids for the wedding of then Crown Prince Willem-Alexander to Princess Maxima. They have since gone on to ascend the Dutch throne.

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