Despite the great supply in clothing within the existing fashion webshops , owner Danique Bossers could never exactly find the things she was looking for. That was the main reason for the start of the first Most Wanted Boutique and webshop back in 2014. In December 2017 they opened a second store in the center of Amsterdam.
The idea and driving strength behind this concept is that it offers the absolute latest trends, classy but cool, for a great accessible price and knowing what Gen-Z wants.
The design teams gets inspired through international fashion magazines, the IT-girls of this moment and of course famous fashion bloggers/vloggers amongst other influencers.

The company is based high up, with an ultra great view on De Maas river, in the cool building De Rotterdam, in the city centre of Rotterdam.

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